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	<title>Zaide Reuven&#039;s Esrog Farm</title>
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		<title>Jerusalem dig uncovers earliest evidence of local cultivation of etrogs</title>
		<link>http://www.esrogfarm.com/2012/02/jerusalem-dig-uncovers-earliest-evidence-of-local-cultivation-of-etrogs/</link>
		<comments>http://www.esrogfarm.com/2012/02/jerusalem-dig-uncovers-earliest-evidence-of-local-cultivation-of-etrogs/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:01:29 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

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			<content:encoded><![CDATA[<h2>Pollen reveals ancient palace grew the citrus in its garden.</h2>
<p>from Haaretz 2/2/12</p>
<p>http://www.haaretz.com/print-edition/news/jerusalem-dig-uncovers-earliest-evidence-of-local-cultivation-of-etrogs-1.410505</p>
<p>By Zafrir Rinat<a href="http://www.haaretz.com/meta/Tag/Tel%20Aviv%20University"></a></p>
<p>The earliest evidence of local cultivation of three of the Sukkot holiday&#8217;s  traditional &#8220;four species&#8221; has been found at the most ancient royal royal garden  ever discovered in Israel.</p>
<p>The garden, at Kibbutz Ramat Rachel in Jerusalem, gave up its secrets through  remnants of pollen found in the plaster of its walls.</p>
<p>The garden was part of an Israelite palace at Ramat Rachel that has been  excavated for many years, most recently in a joint dig by Prof. Oded Lipschits  and Dr. Yuval Gadot of Tel Aviv University and Prof. Manfred Oeming of  Heidelberg University. The palace existed from the time of King Hezekiah until  the Hasmonean period in the second century B.C.E.</p>
<p>The excavations revealed that the garden must have had a beautiful &#8211; and  strategic &#8211; view, but it lacked its own water source. Thus the ancient landscape  architects had to build channels and pools to collect rainwater for  irrigation.</p>
<p>The archaeologists discovered that the garden&#8217;s designers had removed the  original hard soil and replaced it with suitable garden soil. But until  recently, they had no idea what was grown there.</p>
<p>Then, Lipschits said, he and his colleagues had a &#8220;wild thought&#8221;: If  plasterers had worked on the garden walls in springtime, when flowers were  blooming, breezes would have carried the pollen to the walls, where it would  have become embedded in the plaster.</p>
<p>Enlisting the aid of Tel Aviv University archaeobotanist Dr. Daphne Langot,  they carefully peeled away layers of the plaster, revealing pollen from a number  of plant species.</p>
<p>Most of the plants were wild, but in one layer of plaster, apparently from  the Persian period (the era of the Jewish return from the Babylonian exile in  538 B.C.E. ) they found pollen from ornamental species and fruit trees, some of  which came from distant lands.</p>
<p>The find that most excited the scholars was pollen from etrogs, or citrons, a  fruit that originated in India. This is the earliest botanical evidence of  citrons in the country.</p>
<p>Scholars believe the citron came here via Persia, and that its Hebrew name,  etrog, preserves the Persian name for the fruit &#8211; turung. They also say royal  cultivation of the exotic newcomer was a means of advertising the king&#8217;s power  and capabilities.</p>
<p>The garden at Ramat Rachel is also the first place in the country to yield  evidence of the cultivation of myrtle and willow &#8211; two more of the four species  used in Sukkot rituals.</p>
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		<title>Another interview about the lulav shortage</title>
		<link>http://www.esrogfarm.com/2011/10/another-interview-about-the-lulav-shortage/</link>
		<comments>http://www.esrogfarm.com/2011/10/another-interview-about-the-lulav-shortage/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 18:07:11 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.esrogfarm.com/?p=413</guid>
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			<content:encoded><![CDATA[<p>Published on <em>The Jewish Week</em> (<a href="http://www.thejewishweek.com/">http://www.thejewishweek.com</a>)</p>
<p><a href="http://www.thejewishweek.com/">Home</a> &gt; Branching Out Beyond Egypt</p>
<p>http://www.thejewishweek.com/news/international/branching_out_beyond_egypt</p>
<hr size="3" />
<h1>Branching Out Beyond Egypt</h1>
<p><a href="http://www.thejewishweek.com/images/lulav_merchant_david_wiseman_holding_some_rare_domestic_date_palm_branches_courtesy_david"></a></p>
<p><span style="text-decoration: underline;"><a href="http://www.thejewishweek.com/images/lulav_merchant_david_wiseman_holding_some_rare_domestic_date_palm_branches_courtesy_david">Lulav merchant David Wiseman holding some rare domestic date palm branches. Courtesy of David Wiseman</a></span></p>
<p>New domestic, foreign suppliers of lulavim shaking up business, but prices still higher than last year.</p>
<p>Tuesday, October 11, 2011</p>
<p>Helen Chernikoff, Staff Writer</p>
<p>Ever since the government of Egypt announced a ban on the export of date palm branches, life in the Sukkot business has been high-stress for everyone — but not David Wiseman.</p>
<p>A British-born Orthodox Jew transplanted to Dallas, Wiseman sells Sukkot’s ritual bundles of flora and has developed a domestic source of palm fronds, better known as the lulav, a key element in the foliage shaken and waved during observance of the harvest holiday.</p>
<p>The Jewish world, now focused on reducing its reliance on Egyptian palm branches, is playing catch-up with Wiseman. While his colleagues were wringing their hands and paying a premium for product flown in from Spain, he was serenely supervising the cutting of his own stock.</p>
<p>“If anyone wants lulavim, they have to come to me,” he said. “There’s no genius involved in this. You have a critical component of an item that you sell. You have to make sure it’s coming from a place that you can rely on. It’s a simple supply issue.”</p>
<p>Typically, most of the palm fronds used worldwide during Sukkot hail from the Sinai, but in August, the Egyptian government prohibited their sale, citing danger to the trees. Egyptian growers willing to flout the ban hiked their prices, and the chain of merchants who move the branches from desert orchard to Judaica shop passed the increase along.</p>
<p>That’s why many sellers are raising prices on Sukkot sets of etrog, date branch, myrtle and willow by about $10 this year. It’s also why they’re now seeking suppliers who, like Wiseman, have cultivated alternative sources of date palm branches.</p>
<p>“It’s not fair to the merchant to have to swallow this whole huge nut and lose tens of thousands of dollars,” said Avi Fox, owner of Rosenblum’s World of Judaica in Skokie, Ill., who is raising prices on lulav-and-etrog sets by $10 to offset the higher cost of lulavs shipped by air from Israel and Spain.</p>
<p>Prices for the sets in the U.S. range from about $45 at the low end to more than $80 for the specimens judged sufficiently gorgeous to fulfill the obligation of “beautifying” the mitzvah, although cheaper sets can be found on the street in heavily Jewish neighborhoods like Kew Gardens Hills in Queens right before the holiday starts.</p>
<p>Called a lulav, the date palm branch is combined with myrtle and willow into a bundle, also called a lulav. The foliage, together with an etrog, or citron, is held and shaken while reciting certain prayers on Sukkot.</p>
<p>The problem of lulav supply is not a new one. Egypt forbade exports in 2005, causing a shortage, and the possibility and rumors of similar bans has loomed over the holiday since then. It was that episode that spurred Wiseman, whose business is named Zadie Reuven’s Esrog Farm after his grandfather, to start buying from a domestic date palm orchard. Wiseman’s operation started in 1995 as a backyard orchard from which he sold ornamental etrog plants, and it was inspired when his weekly Talmud class met in a sukkah, the temporary hut built during Sukkot, and decided on a whim to taste an etrog.</p>
<p>True to the business’ scholarly roots, Wiseman has written a 60-page treatise, “The Esrog,” under the nom de plume Zaide Reuven, covering everything from botany (Epidermis vs. Hypodermis) to recipes (Candied Esrog) to stories (The Esrogim that Cured the King) and, of course, reams of relevant laws. He will e-mail it to you for $12.</p>
<p>Now he works with a partner who owns an etrog orchard in California that produces thousands of citrons, Wiseman said, but he would not reveal how many sets he is selling this Sukkot.</p>
<p>After this year’s experience, Fox and other merchants say they will urge their suppliers to follow Wiseman out of Egypt for good, even if the non-Egyptian lulavim cost more. In fact, Fox would have saved significantly this year by buying from Wiseman, who charged $6 per lulav, more than the $4 price of a typical Egyptian lulav but much less than the $15 Fox said he paid.</p>
<p>“The good thing about this year is that it shows we don’t need [the Egyptian suppliers] anymore,” said Levi Zagelbaum, president of New York-based wholesaler The Esrog Headquarters, whose operation buys lulav-and-etrog set components from an Israeli firm whose name he would not reveal, then assembles them and sells them to synagogues, schools and retailers. Zagelbaum also declined to discuss the size of his business.</p>
<p>While Zagelbaum normally relies on Egyptian lulavim, this year, only 30 percent of his supply came from there. He procured the rest from Israel and Spain, and because he paid more to do so he will charge his customers higher prices this year.</p>
<p>“God willing, everyone knows there’s a problem, and they’re going to order from other sources,” Zagelbaum said.</p>
<p>Historically the cheapest component in a Sukkot set, the lulav became instead the driver of higher prices in the aftermath of the “Arab Spring” protests. The overthrow of President Hosni Mubarak has complicated trade between Egypt and Israel. Since Mubarak’s ouster, for example, a pipeline carrying Egyptian gas to Israel has been attacked several times.</p>
<p>Yet in Israel, lulav prices have not gone up.</p>
<p>In a normal year, Israel would import about 450,000 lulavim from Egypt and grow about 200,000, Meir Mizrahi, head of plant quarantine services at the Ministry of Agriculture, told The Jewish Week. At the urging of the government, Israeli growers filled in the gap left by Egypt this year.</p>
<p>Also, Jordan has supplied a record number of 150,000 lulavim because Israeli merchants wary of an Egypt-related shortage took the time to teach Jordanian date palm growers how to cut the branches, Mizrahi said.</p>
<p>“We were initially concerned, but it turns out there was no shortage,” said Binyamin Levine as he did a brisk business at a Four Species market opposite the Mahane Yehuda shuk in Jerusalem.</p>
<p>American merchants say they’ll meet demand as well. But prices are inspiring sticker shock because they reflect air versus ocean shipping, the higher cost of labor in Spain and Israel, and the reduced Egyptian supply, which at about 200,000 was less than half what the United States normally imports.</p>
<p>“By and large people have been very understanding, but there are always people who will complain,” Fox said. “They will be told they owe us an additional $10 and they’re going to go nuts. It’s not going to be fun, but that’s the way it’s going to be.”</p>
<p>Fox claims that with sufficient planning, the American Jewish market can liberate itself from the unpredictable Egyptian lulav trade. But it might not be that easy, points out Shlomo Perelman, who owns Judaism.com. His supplier, Schwartz  Esrog Center, “fought for him” this year and secured him an adequate supply of Israeli lulavim. But he can’t control their business decisions, he said.</p>
<p>Wiseman wants the industry to know that he might be on the verge of discovering a second source, this time in Florida, which he is going to inspect after the holiday. He can see a day when he’ll be able to satisfy the domestic lulav demand himself.</p>
<p>But Egypt’s bounty, as ever, beckons, said Chaim Pauli, who owns Elli-chai’s One Stop Judaica Shop in Silver Spring, Md., and is absorbing the higher costs rather than raise his prices this year.</p>
<p>“Until everybody agrees, it’s not going to happen,” said Pauli. “Next year the Egyptians will get smart, they’ll flood the market with a half-million lulavim.”</p>
<p><em>With reporting from </em><em>Israel</em><em> by Michele Chabin and Amy Spiro.</em></p>
<p>Copyright 2010 The Jewish Week</p>
<hr size="3" /><strong>Source URL (retrieved on </strong><em><strong>10/12/2011</strong></em><em><strong> &#8211; </strong></em><em><strong>13:38</strong></em><strong>):</strong> <a href="http://www.thejewishweek.com/news/international/branching_out_beyond_egypt">http://www.thejewishweek.com/news/international/branching_out_beyond_egypt</a></p>
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		<title>Zaide Reuven&#8217;s Esrog Farm quoted in article on lulav shortage</title>
		<link>http://www.esrogfarm.com/2011/10/zaide-reuvens-esrog-farm-quoted-in-article-on-lulav-shortage/</link>
		<comments>http://www.esrogfarm.com/2011/10/zaide-reuvens-esrog-farm-quoted-in-article-on-lulav-shortage/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 18:06:19 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.esrogfarm.com/?p=411</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tabletmag.com/news-and-politics/80515/shaken-up/">http://www.tabletmag.com/news-and-politics/80515/shaken-up/</a></p>
<h1>Shaken Up</h1>
<p><strong>Egypt</strong><strong>’s politically expedient ban on the export of palm fronds has altered the <em>lulav</em> market in unexpected ways</strong></p>
<p>By <a href="http://www.tabletmag.com/author/ahoffman/">Allison Hoffman</a>|October 12, 2011 7:00 AM</p>
<p>In August, a few days after Israeli forces mistakenly <a href="http://www.nytimes.com/2011/08/20/world/middleeast/20israel.html">killed</a> <sup>[1]</sup> six Egyptian police and military personnel during a counter-terror operation in the Sinai, Cairo announced that it would ban the harvest and export of palm fronds and hearts—effective immediately. Egypt’s agriculture minister, Salah Youssef, said the move came out of concern for the country’s date palms, which have been afflicted by a parasitic weevil. But the timing was more than a little conspicuous: He was <a href="http://www.almasryalyoum.com/en/node/488873">hailed</a> <sup>[2]</sup> for defying another longstanding policy of ousted Egyptian President Hosni Mubarak that was perceived to favor Israeli interests over domestic ones.</p>
<p>Palm fronds are like Douglas firs: crops that have value only when marketed to a particular group of people at a particular time of year. Known as <em>lulavs</em>, palm fronds are as important to observant Jews during Sukkot, which begins tonight at sunset, as Christmas trees are to Christians in December. The tightly furled spears of immature fronds are one of the four species traditionally shaken during the holiday, a mimic of ancient rituals performed by priests in the Temple.</p>
<p>Egypt, as it happens, is the largest supplier of <em>lulavs</em> in the world, shipping as many as 700,000 fronds to Israel and about as many to the United States and Europe every fall. So, the threat of a potentially holiday-wrecking shortfall sent distributors—and politicians—into a frenzy. “Let my <em>lulavs</em> go!” exclaimed a press release <a href="http://www.house.gov/list/press/ca28_berman/Berman_Let_Lulavs_Go.shtml">sent</a> <sup>[3]</sup> out by Rep. Howard Berman, a Los Angeles Democrat, who is facing a tight re-election battle in a newly drawn—and heavily Jewish—district.</p>
<p>This isn’t the first time Sukkot observers have had to cope with <em>lulav</em> drama. The last big scare was in 2005, when Egyptian authorities curtailed palm-frond exports over concerns for the country’s date crop. The result was a <a href="http://query.nytimes.com/gst/fullpage.html?res=9C06E0DE143FF935A25753C1A9639C8B63&amp;scp=2&amp;sq=%22palm%20fronds%22%20ritual%20jewish&amp;st=cse">run</a> <sup>[4]</sup> on <em>lulavs</em> in New York’s Orthodox precincts, where prices for the lowest-end fronds shot up from $2 to $10. (And that was after Egypt agreed to release about 450,000 fronds to Israel and another 100,000 to the United States, once aggressive lobbying from Jewish officials prompted the State Department to get <a href="http://wikileaks.org/cable/2006/08/06CAIRO5031.html">involved</a> <sup>[5]</sup>.) But earlier panics featured villains closer to home: In 1999, Israeli authorities filed a complaint against an Arab-Jewish cartel suspected of <a href="http://www.thejewishweek.com/features/lulav_shakedown">cornering</a> <sup>[6]</sup> the market on Egyptian output, driving the price up. In 1986, American Jews were stymied by U.S. regulators who <a href="http://www.nytimes.com/1986/10/16/nyregion/detained-palm-branch-shipment-threatens-succoth-rituals.html">impounded</a> <sup>[7]</sup> a crucial 90,000-frond shipment from Tunisia, leaving them to rot in a warehouse for want of a proper certificate of origin.</p>
<p>This year’s episode has struck many as evidence of a structural problem in the <em>lulav</em> market that can’t be ignored any longer. “Why would anyone rely on a single source of anything?” asked David Wiseman, a Dallas-based distributor of Sukkot sets known as <em>arba minim</em>, which include an etrog, or citron, and myrtle and willow branches alongside palm fronds. “It’s crazy.”</p>
<p>The trouble for buyers like Wiseman is figuring out where else to go. Egypt is the world’s leading producer of dates, followed by Iran, Saudi Arabia, the United Arab Emirates, and Pakistan—all unlikely suppliers of <em>lulavs</em> for anyone looking to diversify. Israel ranks No. 17, producing a mere 22,000 metric tons to Egypt’s 1.3 million. Jordan, which helps boost Israel’s supply, doesn’t even rate in the top 20, according to the most recent U.N. <a href="http://faostat.fao.org/site/339/default.aspx">statistics</a> <sup>[8]</sup>. Kosher <em>lulavs</em>, which must be straight and have unsplit green leaves, can only be obtained from particular varieties of palms that, today, are under relatively limited cultivation. And American demand, by all accounts, is steadily rising, from an estimated 270,000 fronds in the mid-1980s to at least 500,000 today. “The market has exploded,” said Yitzchok Summers, the rabbi at Anshe Emes, an Orthodox synagogue in Los Angeles. “When I was growing up here, there were a couple of places you went to get your <em>lulav</em> and <em>etrog</em>, but last year when you went down Pico Boulevard there were kids sitting outside the Judaica stores who would do drive-up service.”</p>
<p>Israeli officials announced last week that they expected to satisfy domestic demand for about 650,000 <em>lulavs</em>, in part thanks to new <a href="http://www.themedialine.org/news/news_detail.asp?NewsID=33441">preservatives</a> <sup>[9]</sup> that allow for a longer harvest window in Israeli date groves. Jordan provided a buffer shipment of about 110,000 palm fronds—including, traders told <em>Ha’aretz</em>, some <a href="http://www.haaretz.com/news/diplomacy-defense/despite-egypt-ban-thousands-of-palm-fronds-smuggled-to-israel-u-s-ahead-of-sukkot-1.389202">contraband</a> <sup>[10]</sup> Egyptian <em>lulavs</em>. Special import licenses were also granted to Spanish growers, though Hamas nixed <a href="http://www.israelnationalnews.com/News/News.aspx/148524#.TpO0Ypz2fmM">efforts</a> <sup>[11]</sup> to open up imports of 50,000 fronds from Gaza.</p>
<p>But everyone seems to agree that Israel’s patchwork solution has strained global supply—leaving American Jews to figure out their own plan for replacing the high-quality, low-price <em>lulavs</em> from the Sinai. The obvious solution, according to Summers and Wiseman, is to buy domestic— specifically, from California and Arizona, the top two date-producing states. Late last week, Wiseman said he was still waiting on a cut of the Egyptian supply, but he’s posted a notice on his website announcing that he is only selling California <em>lulavs</em> this year and for the foreseeable future. “As far as we know,” the announcement read, “we are the first major dealer to make this decision, and we have received the overwhelming support of our customers.”</p>
<p>The majority of dates produced in the United   States are deglet noor or medjool, whose fronds tend to be too weak to meet <em>halakhic</em> standards. But Wiseman estimates there are enough trees of sturdier varieties in California—including the dayri palm, whose tight fronds command premium prices—to produce as many as 40,000 <em>lulavs</em> each year. “I got California ones last year because I wanted to wean people off Egyptian <em>lulavs</em>,” Wiseman told me. “But there is no infrastructure. The trees can produce, but you need a system of cutting them, packing them, sorting them, and distributing them.”</p>
<p>Calls to growers in the Coachella Valley, in the desert east of Los Angeles, suggested the first hurdle is actually explaining to growers what a <em>lulav</em> is. (“Are you sure? Palm fronds are really big,” said a woman who answered the phone at Brown Date  Garden, when she heard about the ritual <em>lulav</em>-shaking.) Even among those who know about Sukkot, there is hesitation about getting into the <em>lulav</em> business. “We’ve been approached in the past and have never engaged,” said Albert Keck, the president of Hadley Farms, one of the best-known growers in Southern  California. “I cringe at cutting off the central terminal of a young palm.”</p>
<p>That hasn’t stopped smaller growers from getting into the market. Arthur Futterman, a small grower in Indio, Calif., who was raised in a Reform Jewish household but is now an evangelical Christian, has <a href="http://www.nytimes.com/2011/10/07/us/palm-fronds-harder-to-find-for-sukkot.html">worked</a> <sup>[12]</sup> for the past six years with dealers from the anti-Zionist Satmar Hasidic community, which does not buy Israeli products. “At first I was helping them locate farmers around the desert who had dayris and helping them do their packing and shipping,” Futterman explained this week. It was slow work: Each grower who agreed to participate had fewer than a dozen of the high-end dayri palms. Futterman said most growers limit cuttings to four fronds per tree. “It’s like cutting your fingernail to the quick,” he said. “You can do it a little, but not too much.”</p>
<p>Now Futterman has leased several acres to brothers Shulem and Schmiel Ekstein, Satmar dealers who have planted several dozen dayri palms exclusively for Sukkot. Those trees, however, won’t mature for several years. In the meantime, Futterman said, there is an opportunity for people with less exacting interpretations of <em>halakha</em>. “The minutiae the Eksteins want are not present in most varieties—they will look at the last little leaf to make sure it’s sealed closed,” Futterman said. “But in my mind, you can take any center frond that’s not opened up, like a rosebud.” And, he went on, “if that’s your understanding of closed, then there are thousands here.”</p>
<p>Which is how Rabbi Summers of Anshe Emes has managed to satisfy his congregation’s needs this year. “I work through someone who said there was a big problem because of Egypt, but he was able to secure <em>lulavim</em> from Palm   Springs,” Summers said last week. Still, Summers had a Plan B: “I have two date palms in front of my house, and you can see the <em>lulav</em> in the middle. It’s kind of high up, but I was thinking, this year, if I’m really stuck, I can always just get a ladder.”</p>
<p><strong>Find this story online:</strong> <a href="http://www.tabletmag.com/news-and-politics/80515/shaken-up/">http://www.tabletmag.com/news-and-politics/80515/shaken-up/</a></p>
<p>Tablet Magazine is a project of Nextbook Inc. Copyright © 2011 Nextbook Inc. All rights reserved.</p>
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		<title>Zaide Reuven&#8217;s Esrog Farm quoted in article on Californian esrogim</title>
		<link>http://www.esrogfarm.com/2011/10/zaide-reuvens-esrog-farm-quoted-in-artucle-on-californian-esrogim/</link>
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		<pubDate>Sun, 16 Oct 2011 18:05:04 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.esrogfarm.com/?p=408</guid>
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			<content:encoded><![CDATA[<p><a href="http://www.tabletmag.com/life-and-religion/80571/etrog-man/">http://www.tabletmag.com/life-and-religion/80571/etrog-man/</a></p>
<p><em>Etrog</em> Man</p>
<p><strong>California citrus farmer John Kirkpatrick, a Presbyterian well-versed in Jewish agricultural law, is the only large-scale grower of <em>etrogs</em> in the U.S.</strong></p>
<p>By <a href="http://www.tabletmag.com/author/mkrule/">Miriam Krule</a>|October 12, 2011 7:00  AM</p>
<p>Growing <em><a href="http://www.tabletmag.com/life-and-religion/17315/absolute-citron/">etrogs</a> <sup>[1]</sup></em> is a difficult business. Too much sun and the yellow skin of the citrus fruit will burn; too little sun and the flowers won’t blossom. There’s infestation to worry about—red citrus mites are particularly fond of them. And then there are the religious prohibitions; blemishes render the fruit, a citron in English, useless for Sukkot, so if a branch or leaf pierces the skin of the <em>etrog</em>, you’re in trouble.</p>
<p>But John Kirkpatrick, a third-generation citrus farmer in California’s San Joaquin Valley, has overcome these obstacles and more. He’s the only large-scale grower of <em>etrogs</em> in the United States.</p>
<p>The octogenarian Kirkpatrick, who grows lemons, tangelos, and oranges in addition to <em>etrogs</em> on some 50 acres, is a Presbyterian. He knew almost nothing about the fruit when he was approached with an unusual business proposal more than 30 years ago. “It’s been a cultural trip for us—I’m Christian, but I now understand an awful lot about <em>halakhic</em> law,” Kirkpatrick said, using the Hebrew word for Jewish law, “as it relates to agriculture.”</p>
<p>In the fall of 1980, Kirkpatrick got a call from Yisroel Weisberger, “an Orthodox Jewish boy who worked in a Judaicia store in Brooklyn,” the farmer said. Weisberger, who also held a part-time job in a customs house handling <em>etrog</em> imports from Israel, was interested in finding a way to grow the fruit in America. Each Sukkot, Jews are commanded to shake the <em>arba minim,</em> or <a href="http://www.ou.org/chagim/sukkot/aspects.htm">four species</a> <sup>[2]</sup>—the <em>etrog</em> and <em>lulav</em>, as well as willow and myrtle branches—to celebrate the holiday. (These days, a set of the four typically sells for $40, with the <em>etrog</em> the most expensive component, but can cost up to $150, depending on where it’s from. Most <em>etrogs</em> are imported from Israel, Italy, and Morocco.) Producing and selling them here had the potential to be a lucrative business.</p>
<p>But first Weisberger needed a farmer. He had heard of Kirkpatrick, a well-established citrus farmer—back then he was chairman of the <a href="http://www.citrusresearch.org/">Citrus Research Board</a> <sup>[3]</sup>—and hoped Kirkpatrick might refer him to a suitable grower. They spoke for an hour, and Kirkpatrick grew fascinated by the history and culture of the <em>etrog</em>, which he knew little about. “I had read about them in a five-volume set about citrus fruit,” he recalled, but he’d never seen one. Over the course of the conversation, Kirkpatrick became “convinced by the attractive-sounding value of the fruit,” as he put it. “You’ve already found your man,” he said when Weisberger asked him for some names. “And from there it was onward and upwards.”</p>
<p>John Kirkpatrick’s <em>etrog</em> orchard. <em>(<a href="http://www.flickr.com/photos/susievision/5195578004/">Susie Wyshak/Flickr</a> <sup>[4]</sup>)</em></p>
<p>Success didn’t come easy. “I found out that although I’m an expert citrus grower, I was not an expert <em>etrog</em> grower,” Kirkpatrick said. “It’s easier to grow 2,000 acres of oranges or lemons than to grow one acre of <em>etrogs</em>.” A friend of Weisberg’s helped them acquire plants from an Israeli grove, but the first few years were particularly tough. In the beginning, they produced “mediocre fruit that sold on street for $2 or $3 a piece,” Kirkpatrick said.</p>
<p>Unlike the other fruit Kirkpatrick grew, <em>etrogs</em> came with an additional set of rules. “It requires understanding of <em>halakha</em>,” Kirkpatrick said. The lineage of each <em>etrog</em> tree must be certified, and the fruit can’t be grown on grafted or budded trees. Rabbinical supervision is required.</p>
<p>Kirkpatrick knows his Jewish religious terminology, at least as it pertains to <em>etrogs</em>. He recounted the differing opinions about the necessity of <em><a href="http://en.wikipedia.org/wiki/Etrog#Pitam_.28Pitom.29">pitoms</a> <sup>[5]</sup></em>, or stems, to be intact to qualify the fruit as “complete.” And he explained that his business began to turn around in 1987, “when we got to our first <em>shmita</em>” —the last year in the seven-year agricultural cycle mandated by the Torah as a year of rest—“and had a pretty good year.” (In 1995 Weisberger got his brother-in-law Yaakov Shlomo Rothberg involved, and he has since taken over as Kirkpatrick’s partner.)</p>
<p>While Kirkpatrick was gregarious during an initial phone conversation, he declined to speak on further attempts to contact him. In the 2010 <em><a href="http://www.amazon.com/Encyclopedia-Jewish-Food-Gil-Marks/dp/0470391308">Encyclopedia of Jewish Food</a> <sup>[6]</sup></em>, Gil Marks writes about Kirkpatrick’s <em>etrogs</em> and reports that he has about 250 <em>etrog</em> trees on his farm, with his orchards producing approximately 3,000 <em>etrogs</em> a year suitable for use on Sukkot; some 9,000 don’t qualify.</p>
<p>David Wiseman, the owner of <a href="../">Zaide Reuven’s Esrog Farm</a> <sup>[7]</sup>, a Dallas-based distributor of the four species, has been buying <em>etrogs</em> from Kirkpatrick for 13 years. “They produce excellent quality, and are honest, honest people,” Wiseman said. “It’s a pleasure to work with people who know what they’re doing,” Wiseman’s <em>etrogs</em> sell together with <em>lulavs</em> for between $50 and $130. “John is very knowledgeable about the Jewish laws and concerned that he fulfills all the details of the Jewish laws,” Wiseman said. “If anything, he’s more stringent than he needs to be.”</p>
<p>And what happens to all that fruit that doesn’t make the grade? <em>Etrogs</em> that ripen and can’t be used for Sukkot, Kirkpatrick explained, end up being sold to greengrocers, manufacturers of marmalade, and, most frequently, the makers of citron-infused vodka—opening the distinct possibility that some of his <em>etrogs</em> are enjoyed year-round.</p>
<p><strong>Find this story online:</strong> <a href="http://www.tabletmag.com/life-and-religion/80571/etrog-man/">http://www.tabletmag.com/life-and-religion/80571/etrog-man/</a></p>
<p>Tablet Magazine is a project of Nextbook Inc. Copyright © 2011 Nextbook Inc. All rights reserved.</p>
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		<title>Lulavim in our hand!!! No shortage of lulav here</title>
		<link>http://www.esrogfarm.com/2011/09/lulavim-in-our-hand-no-shortage-of-lulav-here/</link>
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		<pubDate>Sun, 25 Sep 2011 18:26:17 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

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			<content:encoded><![CDATA[<p>We have lulavim!!</p>
<p>Just returned from our supplier in CA where we picked, checked and sorted beautiful lulavim.Eating fresh organic dates directly from the trees. It does&#8217;nt get better than that.</p>
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		<title>Zaide Reuven&#8217;s Esrog Farm quoted in Jewish Week article on lulav shortage</title>
		<link>http://www.esrogfarm.com/2011/09/zaide-reuevns-esrog-farm-quoted-in-jewish-week-article-on-lulav-shortage/</link>
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		<pubDate>Sun, 25 Sep 2011 17:56:05 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.esrogfarm.com/?p=397</guid>
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			<content:encoded><![CDATA[<div><img id="logo" src="http://www.thejewishweek.com/sites/all/themes/tjwpanels/logo.png" alt="The Jewish Week" /></div>
<div>Published on <em>The Jewish Week</em> <a href="http://www.thejewishweek.com/news/new_york/fruit_arab_spring">http://www.thejewishweek.com/news/new_york/fruit_arab_spring</a></div>
<p>Fruit Of Arab Spring?</p>
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<div><a href="http://www.thejewishweek.com/images/price_lulav_and_etrog_sets_could_rise_year_due_date_palm_branch_shortage"></p>
<div><img title="The price of lulav-and-etrog sets could rise this year due to a date palm branch shortage." src="http://www.thejewishweek.com/sites/default/files/images/2011/09/etrog.jpg" alt="The price of lulav-and-etrog sets could rise this year due to a date palm branch shortage." width="200" height="150" /></p>
<div>The price of lulav-and-etrog sets could rise this year due to a date palm branch shortage.</div>
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<p></a><a href="http://www.thejewishweek.com/images/price_lulav_and_etrog_sets_could_rise_year_due_date_palm_branch_shortage"></a><a href="http://www.thejewishweek.com/images/price_lulav_and_etrog_sets_could_rise_year_due_date_palm_branch_shortage"></a></p>
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<p>With Egyptian supply down, Sukkot ritual objects expected to be pricier.</p>
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<div>Tuesday, September 20, 2011</div>
<div>Helen Chernikoff</div>
<div>Staff Writer</div>
<p>Lulav and etrog sets sold in the United States may be pricier than  usual this Sukkot, due to an Egyptian ban on the sale of the date palm  branches.</p>
<p>Citing danger to the trees, Egypt’s minister of agriculture said on  Aug. 7 that Egypt would not export the branches for two years, according  to an article in Al-Masry Al-Youm, an Egyptian Arabic-language daily  newspaper. Most of the branches used worldwide during Sukkot, which  begins on Oct. 12, are grown in the Sinai, with smaller quantities  available from Israel, Spain, Morocco and parts of the United States  like California and Arizona.</p>
<p>After weeks of delay, a reduced supply of palm fronds is making it  out of Egypt to the U.S., but the uncertainty highlights the need for  alternative palm branch sources, said those in the industry, especially  because the problem is not a new one.</p>
<p>“It’s a disaster,” said Levi Zagelbaum, president of New York-based  wholesaler The Esrog Headquarters, whose operation assembles  lulav-and-etrog sets and sells them to synagogues, schools and  retailers. “My phone is ringing off the hook.”</p>
<p>Rumors of such shortages crop up with seasonal regularity, but the  last time a shortfall actually threatened the celebration of the holiday  was in 2005, when the government of Egypt announced a similar ban and  then agreed after diplomatic wrangling to harvest at least 400,000  branches. That episode inspired calls for investigations by both U.S.  and Israeli organizations suspicious that Israeli suppliers had  conspired with Egyptian growers to inflate prices by artificially  slashing the supply. The next year, Egypt’s lulav trade with Israel even  scored a mention in a confidential diplomatic cable dumped in August  2011 by Wikileaks, the website that publishes secret and sensitive  documents.</p>
<p>Not surprisingly, this year’s political turmoil in Egypt — which has  dramatically increased Israel-Egypt relations on everything from border  security to gas pipelines to the safeguarding of Israel’s embassy — has  also added a new wrinkle to the lulav trade. The entire process of  bringing lulavs from producer to consumer — involving several stages,  such as harvesting, spraying, shipping and going through border  crossings and customs procedures — seems to have stopped functioning as  well as it usually did under Egyptian President Hosni Mubarak, o<span style="background-color: #ffff99;">bserved  David Wiseman, whose Dallas-based “Zaide Reuven’s Esrog Farm” sells  etrog-and-lulav sets in the United States.</span></p>
<p>Mubarak was overthrown in February, after the months of protests known as the “Arab Spring.”</p>
<p>Despite the announced ban and other issues, a ship bearing about  200,000 lulavs — less than half the typical U.S. demand — left Egypt on  Sept. 18 about two weeks later than it should have, said Zagelbaum,  citing information from his Israeli suppliers.</p>
<p>Israel’s Ministry of Agriculture and Development said on Sept. 18  that while it can’t control prices, it will help to ensure adequate  Israeli supply in part by subsidizing harvests of domestic date palms.</p>
<p>A spokeswoman for the Embassy of Egypt in Washington, D.C., could not obtain government comment.</p>
<p>Harvesting date palm branches won’t harm the tree if the cutter stays  clear of the bud from which the branches grow, said Ismael Rodriguez,  manager of Texas Palms, a palm orchard in Kingwood, Texas, about 30  minutes southwest of Dallas.</p>
<p>The date palm branch, called a lulav, is bundled together with willow  and myrtle branches into a ritual object, also called a lulav, which,  together with an etrog, or citron, is held and shaken, while reciting  certain prayers on Sukkot.</p>
<p>In a normal year, an average set costs in the mid-$30s. Prices on  sets that contain an Egyptian lulav will probably increase by about $5,  say Zagelbaum and Avi Fox, owner of Rosenblum’s World of Judaica in  Skokie, Ill., both quoting tentative price information from suppliers.  Neither would disclose the names of those suppliers, which they said are  a trade secret.</p>
<p><span style="background-color: #ffff99;">The industry and the community that supports it must stop relying on  Egypt for date palm branches, said Wiseman, whose business is named for  his grandfather. “Does anyone with a brain rely on one single supplier  for a key component?” he asked.</span></p>
<p><span style="background-color: #ffff99;">Wiseman said the low price that Israeli firms can pay on bulk orders  of Egyptian branches is a strong economic incentive to maintain the  current system of relying on Egypt despite periodic threats to the  supply. He buys from a U.S. date branch source and his business is  getting a nice pop from this season, he said.</span></p>
<p><span style="background-color: #ffff99;">“My customers understand that we should not be buying anything from  Egypt,” he said. “They saw the attacks on the Israeli Embassy and ask,  ‘Why are we doing business with these people?’”</span></p>
<p>But not everybody is worried.</p>
<p>“It’s happened before, someone will make a deal and cut them at the  last minute,” said Rabbi Shimon Kraft, owner of The Mitzvah Store in Los  Angeles.</p>
<p>“Part of it is to drive the price up. It’s business.” Kraft would not  disclose suppliers’ names for the same reason as Zagelbaum and Fox.</p>
<p>Zagelbaum said wholesalers will scramble this year to make the  reduced supply fit the demand. To make up the difference, those  assembling the sets will probably not discard as many branches that are  blemished but nonetheless “kosher,” or suitable for inclusion in the  lulav.</p>
<p>“We can’t be as picky as we usually are,” he said.</p>
<p>Fox will enlist the Chicago rabbinate to validate the price increase,  as he did in 2005, the last time a reduced and uncertain supply of  Egyptian date branches raised prices, he said.</p>
<p>His profit margin on the product will remain the same or decrease  slightly from last year. “Everyone is going to have to spend at least  some money to share in the burden of this ‘lulav tax,’” he said.</p>
<p>Nobody has yet called for an official investigation into this year’s  likely shortage. But a business whose product is a ritual object should  be more transparent, said Moses Pava, director of Yeshiva University’s  Syms School of Business and a professor of business ethics.</p>
<p>Rabbis even use the lulav and etrog to symbolize character, with the  lulav standing in for strength and the etrog for heart, pointed out  Pava.</p>
<p>“We should know where they’re coming from,” Pava said. “We should  know where they’re grown. Customers should have access to all this  information.”</p>
<p><em>Israel correspondent </em><strong>Michele Chabin</strong><em> contributed to this report.</em></p>
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<div>Copyright 2010 The Jewish Week</div>
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<div><strong>Source URL (retrieved on <em>09/25/2011 &#8211; 09:36</em>):</strong> <a href="http://www.thejewishweek.com/news/new_york/fruit_arab_spring">http://www.thejewishweek.com/news/new_york/fruit_arab_spring</a></div>
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		<title>Esrog Crop Excellent 5722/2011</title>
		<link>http://www.esrogfarm.com/2011/09/esrog-crop-excellent-57222011/</link>
		<comments>http://www.esrogfarm.com/2011/09/esrog-crop-excellent-57222011/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 15:24:17 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Esrog]]></category>
		<category><![CDATA[Etrog]]></category>
		<category><![CDATA[Etrog and Lulav Sets]]></category>

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			<content:encoded><![CDATA[<p>Zaide Reuven&#8217;s Esrog Farm is anticipating an excellent season, at least with regards to esrogim. We have been informed by our partners that the crops for Temani (Yemenite), Chazon Ish, Braverman, Lefkowitz, Kivilevitz as well as for Yanaver (Italian, Calabrian) and Moroccan etrogim are excellent. Please place your orders early and call for bulk pricing.</p>
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		<title>Historic Esrog Tree in Rav Michel Yehudah’s Yard Has Died</title>
		<link>http://www.esrogfarm.com/2011/09/historic-esrog-tree-in-rav-michel-yehudah%e2%80%99s-yard-has-died/</link>
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		<pubDate>Tue, 06 Sep 2011 16:21:05 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.esrogfarm.com/?p=383</guid>
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			<content:encoded><![CDATA[<p>from : http://matzav.com/historic-esrog-tree-in-rav-michel-yehudahs-yard-has-died</p>
<p>Thursday September 1, 2011 12:39 PM <a href="http://matzav.com/#respond"></a></p>
<p><img title="michel-yehudah-lefkowitz-11" src="http://matzav.com/wp-content/uploads/2011/06/michel-yehudah-lefkowitz-11-150x114.jpg" alt="michel-yehudah-lefkowitz-11" width="150" height="114" />It is well-known that Rav Michel Yehudah Lefkowitz <em>zt”l, rosh yeshiva</em> of Yeshivas Ponovezh L’tzeirim, who was<em> niftar</em> this summer, was given seeds of an <em>esrog</em><em> </em>by the <em>Chazon Ish</em><em> </em>to plant to produce <em>esrogim</em><em> </em>that are pure and are under no suspicion of being <em>murkav</em>, grafted.  The <em>Chazon Ish</em> had approached him with an <em>esrog</em> that he said was definitely kosher and was not grafted. The <em>Chazon Ish</em> actually asked Rav Michel Yehudah to plant the <em>esrog</em> seeds in his yard and told him that he would have <em>parnassah </em>from it.</p>
<p>Rav Michel Yehudah asked, “Can an <em>esrog</em> grow in the Bnei Brak climate? Moreover, I don’t have any experience growing <em>esrogim</em>, and an <em>esrog</em> tree takes much time to cultivate. I don’t have time to cultivate it; I want to learn Torah!”</p>
<p>The <em>Chazon Ish</em> replied that all he would have to do was plant the <em>esrog</em> and water it. The <em>Chazon Ish</em> promised him that it would not take up much of his time.</p>
<div id="attachment_67562"><img title="rav-michel-yehudah-esrog-tree" src="http://matzav.com/wp-content/uploads/2011/09/rav-michel-yehudah-esrog-tree.jpg" alt="The esrog tree in Rav Michel Yehudah's yard." width="253" height="195" />The esrog tree in Rav Michel Yehudah&#8217;s yard.</p>
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<p>Remarkably, that <em>esrog</em> tree grew into the famous “Lefkowitz-Chazon Ish <em>Esrogim</em>.” Rav Michel Yehudah barely had to invest any time into it, despite the fact that an <em>esrog</em> tree is usually very sensitive, requires much attention, and does not  last for many years. 70 years later, that tree stood tall in Rav Michel  Yehudah’s yard and was still producing beautiful <em>esrogim</em>.</p>
<p>However, this month, news emerged from Bnei Brak that the historic tree has died. Since the time of Rav Michel Yehudah’s <em>petirah</em>,  the tree’s branches have gradually been getting dried out, and, at the  present time, the tree is all but dead. The fruit have fallen off and  the branches have dried out.</p>
<p>Upon learning of the news, the Toldos Aharon Rebbe, who is <em>makpid</em> each <em>Sukkos</em> to make a <em>bracha</em> on an <em>esrog</em> from Rav Michel Yehudah’s yard, sent <em>chassidim</em> to confirm the report. They indeed found that the tree has withered.</p>
<p>While the general story of the <em>Chazon Ish</em>’s <em>esrog</em> tree is well-known, there are some lesser known facts and stories about the tree:</p>
<p>Rav Michel Yehudah said that when he asked the <em>Chazon Ish</em> what <em>din</em> the <em>esrog</em> had, the <em>Chazon Ish</em> responded that “it has a <em>din</em> of <em>masores”</em> [tradition, just as if the subject <em>esrog</em> had been handed down from generation to generation].</p>
<p>The <em>Chazon Ish</em> constantly inquired after the welfare of the  tree, asking Rav Michel Yehudah if he was watering it enough, etc. His  grandson related that during the second year of the tree’s life, it  looked like it would fail. Rav Michel Yehudah reported this to the <em>Chazon Ish</em> and the <em>Chazon Ish</em> told him not to worry. “If the <em>Ribbono Shel Olam</em> desires it,” said the <em>Chazon Ish</em>,  “He can make a wind come that will revive the tree [and make it live  for many years].” There was an immediate improvement and, as is well  known, the tree lived more than 60 years after its planting, despite  generally short life spans for <em>esrog</em> trees.</p>
<p>The first year after the fourth year of the tree’s production [the  tree's produce is forbidden until after the fourth year], the <em>Chazon Ish</em> went to Rav Michel Yehudah’s home to personally choose his <em>esrog</em>, getting down on his hands and knees under the tree’s branches to select the best <em>esrog</em>.</p>
<p>The Steipler Gaon<em> </em>did this all his life, selecting his <em>esrog</em> (and one for his daughter, Rebbetzin Barzam) on the 15<sup>th</sup> of <em>Av</em>.  The Steipler would inquire throughout the year as to the status of  tree. Interestingly, during the last year of his life, he did not  inquire as to the status of the tree; the Steipler ultimately passed  away on the 23<sup>rd</sup> of <em>Av</em> and was too ill that year to have chosen his <em>esrog</em> on the 15<sup>th</sup> of <em>Av</em>.</p>
<p>When the Steipler would come to select his <em>esrog</em> from Rav  Michel Yehudah, he would give Rav Michel Yehudah an amount of money.  Inevitably, Rav Michel Yehudah would protest that it was too much, to  which the Steipler would reply, “You’re giving me everything. I’m giving  you nothing.”</p>
<p>Until this year, each <em>Sukkos</em>, Rav Chaim Kanievsky made his <em>bracha </em>only over an <em>esrog</em> from this tree, regardless of whether another <em>esrog</em> might be cleaner.</p>
<p>As is well-known, Rav Michel Yehudah gave anyone the right to  cultivate the seeds and start an orchard from his tree, with no request  for compensation.</p>
<p>And now, with the tree having died, those who are <em>makpid</em> to obtain “Lefkowitz <em>esrogim</em>” will have to look for a tree planted with seeds from the original tree.</p>
<p><em>{Yair Alpert-Matzav.com Israel}</em></p>
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		<title>An Etrog Tree Grows in Fair Lawn</title>
		<link>http://www.esrogfarm.com/2011/09/an-etrog-tree-grows-in-fair-lawn/</link>
		<comments>http://www.esrogfarm.com/2011/09/an-etrog-tree-grows-in-fair-lawn/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 16:19:05 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

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			<content:encoded><![CDATA[<h2>Tuesday, December 28, 2010</h2>
<p>from: http://etrogtree.blogspot.com/</p>
<div>The New York metropolitan area, along with a good portion of the  Northeast, was socked with a major blizzard. In the Fair Lawn area, snow  began falling on Sunday, the 26th, and lasted until Monday morning. It  was hard to measure because of all the drifting, but the local paper  listed our neighboring town of Paramus at 17 inches, so we will go with  that as an estimate.</div>
<div>The esrog saplings made it through  the storm in fine shape, kept warm in our family room. After the clouds  broke, sun was streaming in through our south facing windows, so I set 4  of the saplings on the window ledge so that they could soak up the sun.  The picture shows the saplings, with heavy drifted snow in the  backyard.</div>
<div>Before last winter, I finally bought  myself a really good snow blower, which I used three times last winter,  and now to clean up after this storm. About ten years ago, the  &#8220;experts&#8221; were predicting that with the advent of global warming, our  winters would moderate. Now, they are saying that with the warmer  atmosphere, increased moisture and the melting of the arctic ice into  the oceans, we are going to have more and bigger snowstorms. In fact, 4  out of 6 of New York City&#8217;s biggest storms have occurred in the past 10  years. So I think the snow blower will get some use&#8230;&#8230;</div>
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<div><a href="http://etrogtree.blogspot.com/">read more</a></div>
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		<title>Zaide Reuven&#8217;s Esrog Crop Excellent for 2011-5772</title>
		<link>http://www.esrogfarm.com/2011/09/zaide-reuvens-esrog-crop-excellent-for-2011-5772/</link>
		<comments>http://www.esrogfarm.com/2011/09/zaide-reuvens-esrog-crop-excellent-for-2011-5772/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 15:13:21 +0000</pubDate>
		<dc:creator>David_Wiseman</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.esrogfarm.com/?p=378</guid>
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			<content:encoded><![CDATA[<p>Zaide Reuven&#8217;s Esrog Farm is pleased to announce an excellent crop for this season. Due to the plentiful harvest we anticipate a good selection of esrogim at the high quality end. Typically on a price basis our esrogim are at least one, if not two levels better than esrogim we have seen from other suppliers.</p>
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