USA Retail Mail Order

Dear Friends of Zaide Reuven’s Esrog Farm: passing the lulav

 After 20 years of supplying Arba Minim – Four Species to you all (some of you for the entire 20 years!), our business, with the help of the Almighty, has grown to the point where we must find others who could take over parts of it from us. Our first concern was to ensure that you, our loyal customers, would receive the same quality Four Species that we have provided, with the same reliability.

Accordingly, we are pleased to announce that our retail shipping business in the USA has been transferred to our friends at PRI HADAR (“the goodly fruit” paraphrasing Lev 23:40). PRI HADAR is one of our long-time and reliable suppliers and is owned by Rabbi Menachem Sirota (pictured left) of Lakewood, NJ. They will continue to supply the same excellent Californian Esrogim you have enjoyed, as well as other varieties, and Israeli and Californian lulavim.

We encourage you all to support PRI HADAR as you have so graciously supported us. Although PRI HADAR will be contacting you in the next few weeks, you can order directly from their web site at:, or contact them directly:

Shmuel Greenberg – – 732 994 3512.

Rabbi Menachem Sirota – – 908-216-1998.

It has been an honor and pleasure to supply Arba Minim to all of you and we thank you for your support. Most of all we value the many friendships we have developed over the years. We would especially like to thank the many rabbis and others who have provided additional support in checking, answering halachic questions and helping to making sure that everything runs as smoothly as possible. Of course, there are my key team members EJ, Susan and my son Michael. Lastly, we would like to thank our close friends Rabbi Yaacov Shlomo Rothberg (Esrogei California) and Mr. John Kirkpatrick and family (Lindcove Ranch, CA) who have been our partners in this amazing adventure. Their esrogim will still be supplied by PRI HADAR.

We will continue to supply for new customers wholesale (>11 sets) as well as books, t shirts and other items. Stay tuned for items we are planning related to Jerusalem (see below).

With our sincere appreciation and blessings for a Happy New Year.

Our Dallas area customers for whom local pick up is not possible, you may also order for shipment via FEDEX, UPS etc. through PRI HADAR – please click here to order or contact Rabbi Menachem or Shmuel.

Our books T shirts (and stay tuned for our Jerusalem products) may be ordered here.

Our first product is a custom-designed map of the Old City of Jerusalem. It is printed in detail on a 6×4 Post-it® sticky note and comes in pads of 25 sheets. Have one on your desk at all times to “remember” Jerusalem and to learn its main streets and landmarks.